ISB Executive Education to upskill professionals in Digital Marketing and Analytics with Emeritus
Taught by ISB faculty, Professor Siddharth S. Singh and Professor Madhu Vishwanathan along with visiting faculty Professor Kiran Pedada, the programme in collaboration with Emeritus enables professionals to become adept at navigating the changing business needs of the digital world
ISB Executive Education has announced the 9th cohort of its Digital Marketing and Analytics Programme with Emeritus, the global leader in making high-quality education accessible and affordable to individuals and organisations, worldwide.
Taught by ISB faculty, Professor Siddharth S. Singh and Professor Madhu Vishwanathan along with visiting faculty Professor Kiran Pedada, the programme in collaboration with Emeritus enables professionals to become adept at navigating the changing business needs of the digital world.
In today’s digital era, marketing has revolutionized business decisions and is driven by data, scaled through automation, and optimized by analytics, with greater focus on customer-centricity. There is a strong demand for skilled professionals in the ever-changing business environment. According to recent reports, the Digital Advertising Market is growing at 29.5% CAGR and is estimated to reach spends of INR 35,809 crore by 2023. Digital marketing has played a prominent role in driving the businesses of brands and is a key component for them in today’s digital era.
The McKinsey Global Institute (MGI) report says that the digital economy can unlock productivity and create 60-65 million new jobs by 2025. The COVID-19 pandemic has further boosted the importance of digital marketing, with businesses across industries and sizes realizing the need for talented marketers who are industry-ready with the evolving digital trends.
The 12 weeks Digital Marketing Analytics programme from ISB Executive Education, in collaboration with Emeritus, is ideal for mid to senior-level professionals with work experience in the range of 5-15 years. The programme curriculum is designed to empower professionals in line with the business demands.
The Digital Marketing Analytics programme from ISB Executive Education, in collaboration with Emeritus, is ideal for mid to senior-level professionals across functions. The intensive programme curriculum is designed to empower professionals with the tools needed to keep abreast of changing business imperatives.
Mohan Kannegal, CEO, India and APAC, Emeritus, said, “Due to recent developments, digital marketing has become quintessential, and corporates are now leveraging digital marketing and analytics to build and manage their brand image, reach wider audiences, and enhance brand visibility. We’ve seen exponential growth in digital marketing compared to traditional marketing techniques. The programme in Digital Marketing and Analytics would help professionals upskill themselves to be at par with changing business scenarios and match the growing industry demands. The Digital Marketing simulation platform would provide hands-on experience by enabling them to create and optimise simulated campaigns, monitor, and optimize key performance metrics and manage campaign budgets”.
Upon successful completion of the programme, participants join the ISB Executive network, and become eligible to a host of benefits including lifelong access to this vast network of executives and entrepreneurs. The last date to register for the programme is June 10, 2022. Interested applicants can visit the programme page to apply.
Innovative Ideas and Breakthroughs from NMIMS MPSTME Civil Engineering
The department has published two patents, research papers at international conferences
The Civil Engineering department of NMIMS MPSTME has been making significant strides in the field of disaster management, flood resilience, and sustainable infrastructure. The department has published two patents, research papers at international conferences, and completed several student-led projects on topics such as renewable energy, groundwater modelling, and self-healing concrete.
The first patent, ‘Automated Flood Water Regulating Multipurpose System,’ proposes a novel approach to flood resilience by constructing multipurpose wells on the banks of rivers to discharge excess water and generate hydropower. The second patent, ‘Aqua Barrier,’ is an automated mechanism that can protect any flood-prone area, regardless of its size, from any disasters caused due to water.
The student-led projects are equally impressive, with topics ranging from low-volume rural concrete roads to oscillating tidal wave energy converters. These projects showcase the department’s focus on sustainable infrastructure, renewable energy, and innovative design.
The faculty at NMIMS MPSTME Civil Engineering department, led by Head, Dr. Meenal Mategaonkar and Research coordinator, Dr. Jigisha Vashi, played a vital role in guiding and mentoring students toward research excellence. Their expertise and guidance have enabled students to participate and win awards in prestigious competitions such as the CDRI’s ‘Imagining Disaster Resilient Structures’ and The University of Queensland’s ‘Engineering Design Challenge, and AAKAR at IIT Bombay.’
The department’s success is further evidenced by the achievements of its students in national and international conferences. Students presented their research papers in Scopus Indexed papers and conferences such as the 9th Indian Young Geotechnical Engineering Conference and the Eighth Indian Young Geotechnical Conference.
Dr. Meenal Mategaonkar, Head of the Civil Engineering Department, MPSTME, NMIMS, said, “The achievements of the NMIMS MPSTME Civil Engineering department demonstrate its commitment to developing innovative solutions for complex problems in the field of civil engineering. The department’s focus on sustainable infrastructure, disaster resilience, and renewable energy is essential for addressing the challenges faced by society today. It is a testament to the hard work and dedication of both students and faculty and their commitment to excellence.”
Embark on a Journey of Scientific Empowerment with NMIMS School of Science’s Innovative Programs!
The school is known for its strong emphasis on academic excellence, research, and innovation, and is recognized as one of the leading science schools in the country
SVKM’s NMIMS Sunandan Divatia School of Science (SDSOS) has officially announced the commencement of the admissions process for its Bachelors, Masters and Doctoral programs. The school is known for its strong emphasis on academic excellence, research, and innovation, and is recognized as one of the leading science schools in the country.
Aspiring students who are interested in pursuing a career in the field of science can now apply for various undergraduate, postgraduate, and doctoral programs offered by SDSOS. The Bachelor of Science (B.Sc.) programs are available in Applied Psychology, Biomedical Science, and Animation and VFX, while the Master of Science (M.Sc.) programs are offered in Chemistry, Biological Sciences, Applied Psychology, and Physiotherapy. The school also offers Ph.D. program in Science with various disciplines such as Chemistry, and Biological Sciences.
With a focus on creating industry-ready and research-savvy graduates, SDSOS has been at the forefront of imparting cutting-edge knowledge and practical skills through constantly evolving curriculums and state-of-the-art facilities and is situated in the heart of Mumbai.
Dr. Purvi Bhatt, I/C Dean, Sunandan Divatia School of Science, said, “The school provides a dynamic and inclusive learning environment that fosters creativity, critical thinking, and innovation. Our interdisciplinary approach to education prepares students for successful careers in science and beyond, while our emphasis on co-curricular and extracurricular activities ensures their holistic development.”
The school has a student-centric environment that supports research in niche areas of Science & Technology, state-of-the-art infrastructure, and equipment to enhance students’ hands-on skills, and a library facility that is constantly updated with the latest information. The labs at SDSOS provide modernised infrastructure and the latest equipment such as the animal tissue culture lab and the wet labs at the department of Biological Sciences offer cutting-edge technology to mould students into scientists.
School of Science offers a wide range of opportunities for students to explore their talents and interests, as well as gain valuable practical experience. The events and activities mentioned, such as Excalibur, National Science Day, Open day, Guest talks, Book Talk, Sports Day, Psych Film Fest, and club activities like photography and art, these programs provide a platform for students to demonstrate their abilities and gain insights from their peers.
The Future of Architecture Takes Center Stage at NMIMS BSSA
Leach is a co-founder of Digital FUTURES and an academician at the Academy of Europe
NMIMS Balwant Sheth School of Architecture was excited to host Open Studio 2022-23 program by the renowned architectural theorist and digital design expert, Neil Leach, on 28th March 2023 and the title was, “Tell me that AI ain’t scary”
Leach is a co-founder of Digital FUTURES and an academician at the Academy of Europe. Leach has published over 40 books on architectural theory and digital design, including “Architecture in the Age of Artificial Intelligence: An Introduction to AI for Architects” and “The AI Design Revolution: How AI Will Transform Architecture.”
In the lecture, Leach highlighted the potential threat that artificial intelligence (AI) poses to the field of architecture. With the recent launch of GPT4 and the growing capabilities of AI, there is concern among architects that their jobs may be at risk. Leach provided an informed overview of the current state of AI and its potential impact on the architecture profession.
“We are very happy and proud to host Professor Neil Leach at the school. As a leading school of architecture, we are committed to providing our students with a comprehensive education that equips them with the skills and knowledge needed to thrive in the rapidly evolving field of design. Our Open Studio program and public lectures, and talks by experts like Neil Leach, play a critical role in this mission by enabling students to learn from distinguished scholars and practitioners and engage with cutting-edge ideas and technologies. We are excited to continue providing these opportunities and look forward to seeing the impact they will have on the future of architecture and design,” said, BSSA Dean, Dr. Kaiwan Mehta. As the field of architecture continues to evolve, it is essential to stay informed about emerging technologies and their potential impact on the profession. NMIMS BSSA School enables students to learn from experts and engage with pressing issues in architecture and design. By inviting renowned scholars and practitioners like Neil Leach to share their insights and expertise, the school provides a valuable opportunity for students to expand their knowledge and deepen their understanding of the field.
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