ISB Executive Education has announced the 9th cohort of its Digital Marketing and Analytics Programme with Emeritus, the global leader in making high-quality education accessible and affordable to individuals and organisations, worldwide.
Taught by ISB faculty, Professor Siddharth S. Singh and Professor Madhu Vishwanathan along with visiting faculty Professor Kiran Pedada, the programme in collaboration with Emeritus enables professionals to become adept at navigating the changing business needs of the digital world.
In today’s digital era, marketing has revolutionized business decisions and is driven by data, scaled through automation, and optimized by analytics, with greater focus on customer-centricity. There is a strong demand for skilled professionals in the ever-changing business environment. According to recent reports, the Digital Advertising Market is growing at 29.5% CAGR and is estimated to reach spends of INR 35,809 crore by 2023. Digital marketing has played a prominent role in driving the businesses of brands and is a key component for them in today’s digital era.
The McKinsey Global Institute (MGI) report says that the digital economy can unlock productivity and create 60-65 million new jobs by 2025. The COVID-19 pandemic has further boosted the importance of digital marketing, with businesses across industries and sizes realizing the need for talented marketers who are industry-ready with the evolving digital trends.
The 12 weeks Digital Marketing Analytics programme from ISB Executive Education, in collaboration with Emeritus, is ideal for mid to senior-level professionals with work experience in the range of 5-15 years. The programme curriculum is designed to empower professionals in line with the business demands.
The Digital Marketing Analytics programme from ISB Executive Education, in collaboration with Emeritus, is ideal for mid to senior-level professionals across functions. The intensive programme curriculum is designed to empower professionals with the tools needed to keep abreast of changing business imperatives.
Mohan Kannegal, CEO, India and APAC, Emeritus, said, “Due to recent developments, digital marketing has become quintessential, and corporates are now leveraging digital marketing and analytics to build and manage their brand image, reach wider audiences, and enhance brand visibility. We’ve seen exponential growth in digital marketing compared to traditional marketing techniques. The programme in Digital Marketing and Analytics would help professionals upskill themselves to be at par with changing business scenarios and match the growing industry demands. The Digital Marketing simulation platform would provide hands-on experience by enabling them to create and optimise simulated campaigns, monitor, and optimize key performance metrics and manage campaign budgets”.
Upon successful completion of the programme, participants join the ISB Executive network, and become eligible to a host of benefits including lifelong access to this vast network of executives and entrepreneurs. The last date to register for the programme is June 10, 2022. Interested applicants can visit the programme page to apply.
NMIMS SBM Offers MBA (Part-Time) Program for Working Executives
The program focuses on providing a holistic education to enhance their employability
Start your professional learning journey now with the best-in-class MBA (Part-Time) program with the most sought-after prestigious NMIMS, School of Business Management, featured in the top 100 global B-schools as per Financial Times MiM 2022 ranking. A highly respected business school in India with a legacy of 41 years and a prestigious faculty announces admissions open for their MBA (Part-Time) program at their Mumbai campus.
This program offers an opportunity for working executives to acquire a high-end compact management qualification through rigorous and qualitative in-class learning and practical exposure to industry expertise. The program focuses on providing a holistic education to enhance their employability, exposing working executives to contemporary trends and practices in management. It also provides excellent academic resources coupled with industry best practices to boost the managerial competence of executives.
NMIMS SBM MBA (Part-Time) is accredited by Advance Collegiate Schools of Business (AACSB) for working executives who want to enhance their skills and advance their careers. NMIMS has world-class pedagogy to provide students with a comprehensive and engaging learning experience. NMIMS SBM has a team of experts with extensive experience in the business world. The program structure is upto 40% hybrid and 60% in the classroom, whereas Bloomberg Certification Program will help students use financial analysis tools more efficiently.
“The program is specifically meant for executives who have spent quality time in the industry and have adequate exposure to managerial roles and responsibilities. The two-year MBA (Part-Time) program will offer an opportunity for participants to hone their managerial skills and enable them to contribute better to their decision-making. It has been designed to empower students with a well-planned schedule that allows for a balance between study and work,” said Dr. Prashant Mishra, Dean School of Business Management.
Dr. Pradeep Pai, Program Chairperson, MBA (Part-Time), School of Business Management, said, “NMIMS SBM is proud to offer this innovative program to working professionals who wish to take the next step in their careers. We believe that this program will be a preferred executive education program for working professionals seeking to upgrade their qualifications by acquiring a widely acclaimed MBA degree.”
The MBA (Part-Time) program goes beyond traditional education by providing learners value-added workshops and industry connections. Our curriculum is regularly updated to ensure students receive the most current knowledge. The program helps them gain a practical and theoretical understanding of the industry and creates a network of professionals for them as they progress.
- 50% in Graduation from a recognized University in any discipline. (Distance/Part time/Full time)
- Minimum 3 years of work experience in an executive or supervisory capacity or self-employed after graduation & up to the date of written test/personal interview.
- The work experience should be full-time experience and should NOT include internships, projects, training periods, trainee (management, engineering), etc.
Written Test conducted for MBA (Part-Time) by NMIMS OR Candidates with GMAT score of 600 and above (GMAT score of last 5 years up to the closure of registrations will be considered) OR Candidates with a score of 200 and above in NMAT by GMAC examinations for 2020 admission AND Personal Interview
eSecForte visited Northeast to strengthen Industry-Academia Interface for Achieving Effective Cybersecurity Prospects
The team also visited the Indian Institute of Information Technology (IIIT), Manipur and interacted with students on the topic of Digital Forensics Challenges and career options
In an effort to create a holistic ecosystem for cybersecurity in the country, the team from eSecForte led by Lt Col (Dr.) Santosh Khadsare (Retd), VP Digital Forensics & Incident Response visited the National Institute of Electronics and Information Technology (NEILT), Kohima and held discussions with the director of the institute, L. Lanuwabang. The deliberations were focused on enlarging the gambit of cybersecurity especially digital forensics in the country and how eSecForte and NEILT can come together to contribute effectively in this regard.
The team also visited the Indian Institute of Information Technology (IIIT), Manipur and interacted with students on the topic of Digital Forensics Challenges and career options. The discussion entailed how the use of digital forensics can prove instrumental in bringing the perpetrators of cybercrimes to the book. The various challenges related to the implementation of tools and methodologies of digital forensics were also part of the very constructive dialogue that was held between our team and enthusiastic students.
The team lead had a very fruitful discussion with Dr Krishnan Bhaskar, Director, IIIT, Imphal and discussed how the Industry-Academia interface can do wonders in the field of cybersecurity and digital forensics. Specifically, detailed deliberations were held on devising exchange mechanisms and collaborative opportunities so that industry and academics can come together and lead to the creation of a self-sustainable ecosystem in the field of cybersecurity. Such development will ensure that cases related to the cybercrimes are dealt swiftly and lead to desired outcomes in terms of ensuring justice and well-being for all participating stakeholders.
In the next leg of the reaching out journey, eSecForte’s team paid a visit to the National Forensic Science University (NFSU), Imphal campus and exchanged ideas with the campus coordinator on the latest trends and developments in the field of digital forensics. Apprising the importance of digital forensics to investigating officers, Lt Col (Dr.) Santosh Khadsare (Retd), VP DFIR interacted with more than 400 trainees of the North Eastern Police Academy (NEPA), Shillong. These aspirants were thoroughly apprised of the importance of digital forensics and its utility in cracking cases related to cyberfrauds, cyberbullying, and other allied crimes associated with cyberspace. Case studies were discussed on how to handle digital evidence at the crime scenes with utmost care so that trace evidence won’t get lost in the logistical procedures and processes. The team showcased flagship products of eSecForte, Digital Forensic workstations and Faraday bags and informed them of the utility of these offerings built under India’s ambitious MAKE IN INDIA (MII) project.
Roots Collegium signs World Chess Champion Koneru Humpy as Brand Ambassador
Chairman, Sri. B.P.Padala announces Koneru Humpy as the Brand Ambassador of Roots Collegium educational institutions
- Humpy will be the face of its upcoming brand-related undertakings
Celebrating its 30 years’ legacy in imparting holistic education, Roots Collegium, a well-known educational institution in Hyderabad has today announced World Chess Champion Koneru Humpy as its Brand Ambassador. The appointment of Ms. Koneru Humpy is set to boost the brand image of Roots Collegium amplifying the institution’s philosophy in making its students achieve global exposure.
With the signing up of world chess champion Koneru Humpy as its Brand Ambassador, Roots Collegium will be exploring untapped areas of new-age innovations and add them to its list of achievements in the last 30 years. The fast expanding Roots Collegium, started in 1991, offers intermediate courses and almost all the streams of Bachelor’s degrees. Roots collegium is providing a wide range of courses like BBA, BBA (Business Analytics, B.Com (General, computers, sales), BA (Mass Communication, Psychology, and modern languages), and B.Sc. (Data Analysis). The college provides a variety of courses in design, film and media, visual arts, hotel management, culinary arts, and also many other certificate courses.
Reacting to her appointment, Koneru Humpy said “It is my pleasure to be the brand ambassador of Roots Collegium. I thank Sri. BP Padala gaaru for the honour. Roots Collegium as an institution has been offering the best educational facilities for its students for the last 30 years. Roots and I share a similar journey as we both have started our journey’s 30 years back. We both have same passion, integrity and ethics. That’s the special part about Roots Collegium, to which I instantly related to. And now we are ready to travel together. As an ambassador, I look forward to contributing my committed services to the college and helping them grow in stature. I will take part in each and every event of the college and would like to share my thoughts and way-forward ideas in all its initiatives. Once again I want to thank all the staff and management for choosing me as a brand ambassador.”
Koneru Humpy is the FIDE Women’s rapid chess champion of 2019. She became the youngest woman to achieve the title of a Grandmaster back in 2002 at the age of 15. Her association will be an added feather to the cap of Roots Collegium’s growing achievements and a historic moment in its journey.
The Chairman of Roots Collegium, Sri. B P Padala said “It’s our honour to have such a young and dynamic chess champion, Koneru Humpy as our brand ambassador. I wish the students of Roots Collegium will be motivated by such an inspiring champion who has come across a lot to be in this position today. I have no doubt that with her determination and strong belief, she become a world champion. I hope every student will inculcate the habit of not giving up and fighting for what they want, from her. She will be a role model for each and every student of our institution. I thank Koneru Humpy for accepting this position and people like her will definitely help bring change in society.”
The students of Roots Collegium from different places in Hyderabad city are excited and look forward to listen to the life-changing stories from Koneru Humpy in the future.
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