Business & Economy
Youth participation in the gig economy increases by 8 fold: Taskmo Report
Participation of teenagers in the gig sector has gained momentum since the Covid-19
- Telecalling and last-mile delivery among the most preferred gig jobs
- Youth population from Bengaluru are most susceptible to the gig economy, shows reports from past 4 years (2019 to 2022)
The participation of youth in the gig economy has increased 8-fold between 2019 and 2022, according to a research report released by Taskmo, an on-demand gig tech platform. The research highlights preferences of youth in the age group of 16 to 23 years.
The Taskmo platform offers over 15,000 tasks per day and caters to large enterprises, SMBs, and start-ups helping them find relevant talent to do the job on a task basis. The platform has over 7,50,000 gig workers registered. As per data, close to 40% of the gig workers on the platform are youth between the age group of 16 to 23.
“As the concept of gig is finding wide acceptance, there is a surge in participation of youth, who are preferring to take up gig job roles. The career paths of young professionals today would look nothing like that of 2000s. Gig helps individuals explore their true potential, talent, and preferences. Younger generation are also more open to exploring varied opportunities. It’s good that they do not want to limit themselves to work that comes with boundaries,” said Prashant Janadri, Co-founder, Taskmo.
He also added that back in the days, young people hardly had many choices for employment. While grocers, restaurants, petrol bunks, and ecommerce stores offered jobs that helped pay the bills, there wasn’t much expectation in terms of flexibility and growth. With the onset of the gig economy, enthusiastic and energetic youth could upskill themselves and opt for their preferred jobs.
Teenagers’ participation gains momentum
An analysis of the data from the platform also showed a drastic difference in the age group of the youth population who are interested in gig jobs. Teenagers, between the age group of 16 to 18, have shown a massive 750% growth in terms of willingness to opt for gig jobs. There could be several reasons such as flexibility of job timings, extra income, lesser barrier to entry, portfolio development, and a no-string-attached relationship with their jobs that helps them to consider several career options before having to settle down on one.
“The popularity of gig saw an exponential increase during the pandemic. Gig became a necessity and brands started hiring youth. Between the years 2021 and 2022, youth’s participation towards gig hit a whopping 159% growth. Gig economy provided young professionals an opportunity to indulge in multiple job roles either for passion or extra income. Some are even known to have turned their gig jobs into a career of their own” said, Naveen Ram, Co-founder, Taskmo.
Bengaluru, the most preferred location for gig employees
A majority of the youth who are opting for gig job roles belong to Tier-1 cities like Bengaluru, Delhi, Mumbai, Hyderabad, and Chennai. Bengaluru being the most preferred job location and Chennai the least. Considering the fact that Bengaluru is also a startup hub, opportunities for blue-collar and white collar gig roles are much higher.
Although, the gig job roles do not come with age specifications, employers always prefer hiring energetic, smart, and non-demanding young workers for their organisations. At Taskmo, employees get hired for companies like Amazon, Zomato, Byju’s , SBI, Ola, Uber, Bounce, Meesho, Zepto, etc.
Telecalling and Last-mile delivery executive job roles are amongst the most preferred
The pandemic has catapulted the growth of the gig sector as people started to increasingly rely on gig workers for home delivery necessities. There was an increase of 271% in the number of last mile delivery executives at the peak of the second wave. Although, the gig economy provides a lot of appealing benefits, many full-time employees had to reluctantly join the sector out of necessity during the start of Covid-19.
Telecalling is one of the most preferred jobs by youth today as the skills attained will enhance an individual’s professional evolution. Youth especially teenagers are keen on bettering their communication skills through telecalling gig jobs before they enter into their preferred long-term career. Currently, on Taskmo’s platform, there are 70,925 telecallers registered, who also get to a higher income depending on increase in sales. Few other job roles such as business development, field sales, digital promoters, brand promoters, and micro influencers are also popular amongst the youth.
Period for the report
The current report details participation of youth in the gig jobs between the years 2019 to 2022.
Business & Economy
SVKM’s CNM School Organizes Mini Marathon, Raises ₹6 lakh to support cancer patients
The event was a phenomenal success, with parents and students running for a cause
SVKM’s CNM School, as a part of their 25th-anniversary celebration, organised a Mini Marathon Run on the morning of February 26, 2023. The event was a phenomenal success, with parents and students running for a cause, and successfully raising Rs 6,00,000 for the Tata Memorial Center to support cancer patients.
With the theme “YES, WE CAN!” the event saw participation of 3,000 students, parents, and teachers of CNM School. The registration fee was Rs. 200 per participant, and all proceeds went towards the Tata Memorial Center.
“Our school has always believed in giving back to society, and this mini-marathon is a testament to that. With every step taken, we raise awareness and funds for a noble cause,” said Kavita Sanghvi, Principal of CNM School. She added: “The Management has organised this event to commemorate the 25th anniversary of SVKM’S CNM School and through this magnanimous gesture instilled lifelong values and learning within all.”
The event has raised Rs. 6,00,000 for the ImpaCCT Foundation, an acronym for “Improving Paediatric Cancer Care and Treatment.” It serves as the paediatric foundation of the Tata Memorial Hospital, which ensures that every child with cancer receives treatment and support regardless of their family background. It was established in October 2010 to ensure that every child with cancer coming to Tata Memorial Hospital, receives treatment and other support regardless of the family background.
The cheque for the raised funds was presented to the Tata Memorial Center on the day of the event.
“We invite all parents and students to join us in this selfless initiative of sharing and giving. Your participation is crucial in showing that you care,” added Principal Sanghvi.
It is said that charity begins at home. Running for a charity, whether the race is for one specific cause or the cause gets you into a specific race, gives an added purpose to the running. This event is in alignment with our credence as an institution, which has always believed in giving back to society. SVKM’s CNM School is committed to supporting young cancer patients.
Join the CNM School community and take a step towards making a difference in someone’s life.
Business & Economy
FoodTech Kerala to be held in Kochi from February 9th to 11th at Rena Event Centre
More than 60 exhibitors will showcase their products and services at this year’s FoodTech Kerala
FoodTech Kerala, the state’s premier food processing and packaging expo, will be held for the fourteen edition at Rena Event Centre from February 9 to 11, 2023. FoodTech Kerala will be a 3-day exposition and will provide an interface for the manufacturers of food processing machinery, packaging equipment as well as suppliers of ingredients and flavours for the small and big food processing units in the state, the organizers told a media conference held at Press Club on Monday.
The organizers of the expo, said more than 60 exhibitors will showcase their products and services at this year’s FoodTech Kerala edition. “It is a ‘must not miss’ event for all organizations involved in the food processing and packaging sector to showcase their products and services.
The event is endorsed and supported by Kerala Bureau of Industrial Promotion (K-BIP), CIFT, BIS and FICCI-Kerala. The key highlight of this edition will be the Industrial Pavilion featuring 20 SME units from the state which is sponsored by the K-BIP, Govt of Kerala. The presence of food processing and packaging equipment suppliers, along with the buyers and food processors will give a new dimension to the expo bringing the local buyers and national suppliers together in a single platform.
The receding of pandemic has given a major push to the food industry especially to the small scale units and home bakers in Kerala. “Food Processing Industry has made a major headway all over Kerala, with the Ernakulam district only having many food based units, employing more than 50,000 people. The food processing industry in the district has various products including spices, fish and meat, oil and extracts and ready–to-eat products.
The show will be an ideal opportunity for NRI-Returnees to set up food and bakery units to target the growing Food & HORECA sector in Kerala. The state has a fairly strong base of food processing industries. This sector plays a major role in the economic development of this region and various studies reveal that its contribution to the total output, value additions and employment generation have been regularly increasing during the recent years.
FoodTech Kerala 2023 is organised by Kochi based Cruz Expos. The company has been regularly organising the FoodTech and HotelTech series of B2B trade expos in the state since the past 14 years. Cruz Expos, in a short span of 15 years, has become one of South India’s foremost professional exhibition organiser in the B2B segment.
Chingam, K. P. Vallon Road, Kadavanthra, Kochi- 682 020. India
Mob: +91 8893304450
Business & Economy
The Workforce Institute at UKG Survey: More Than Half of Workers in India Wouldn’t Want Their Children to Have Their Job
The survey report titled ‘We can fix work’ entails a 10-country survey of employees, C-level leaders, and HR professionals which was done by The Workforce Institute at UKG
- The report launched on 9th December, 2022 at the UKG LIVE event happening in Sahara Star, Mumbai.
- They survey found that 52% of people would tell their children to pursue jobs in which they find ‘meaning’ instead of being completely driven by the pay scale.
- While money will continue to remain a driving factor when it comes to job choices, the coming generations definitely won’t regard it as the only factor.
Standing at the threshold of the future of work, The Workforce Institute at UKG, which provides research and education on critical workplace issues facing organizations around the world, surveyed employees and leaders across 10 countries to get a pulse of how they really feel about their jobs. According to the results, India ranked the highest with 66% of employees stating that they wouldn’t recommend their profession to their children or any young person that they care about, while 67% wouldn’t recommend their employers.
The full report, “We Can Fix Work,” provides insight into what parents, family members, and mentors are telling children about what they should value in their jobs and employers — urging future generations to let purpose, not money, guide career choices.
It found that on a global scale, nearly half (46%) of employees would not recommend their company nor their profession to their children or a young person they care about, and a startling 38% “wouldn’t wish my job on my worst enemy.”
“Employees and leaders alike, as has been found in this report, prioritise finding meaning in their work more than making money. We have to realise that with these shifting times, we are navigating towards a generation of workers who don’t necessarily rely on their job for survival: instead their work is more personal to them in terms of adding value to their lives, and fuelling their existing passions,” said Neil J Solomon, vice president, Asia Pacific and Latin America at UKG. “For a workforce such as this, we need to develop a workplace culture that nourishes and nurtures the overall development of its employees, takes care of their physical as well as mental wellbeing, appreciates their efforts, and maintains a mutual sense of respect with individuals at different levels of the organisation irrespective of hierarchies. This, right here, is the beginning of the future of work and employee centricity is at the heart of it.”
Workforce burnout: 45% of employees worldwide don’t want to work anymore, period
There has been a recent rise in the anti-work mindset, globally, owing to the pandemic as 77% of employees around the world want to spend less time working and more time doing things that matter to them. Amongst the C-suite leaders, it is the younger leaders that are ready to bow out of work completely, especially those belonging to the Gen Z (58%), who say they don’t want to work anymore. When compared to the C-suite leaders who are soon to be retiring from their jobs, 36% of the Millennial leaders and 33% of the Gen X leaders are ready to not work anymore. Therefore, a disinclination towards work is a phenomenon that is being observed across the ranks of employees and leaders alike.
Too much overtime affects the employee-employer relationship
If employees tend to work overtime more than twice per week, it strains their relationship with the employer and they’re even less likely to recommend their jobs or their companies to the next generation. This is evidenced by the more than half (58%) of employees, globally, who work overtime 3-4 times per week who wouldn’t recommend their profession to kids. 60% wouldn’t recommend the organisation. The report distinctly shows that more money does not equate to job satisfaction for individuals, as most people have a transactional relationship with work and only 23% of employees genuinely enjoy their work and are passionate about it. In fact, 64% of them would switch jobs right now if they could.
With purpose and trust, 88% of employees look forward to work
Now more than ever, companies must prioritise the wellbeing of their employees, not just for better outcomes in the present, but for their long-term sustainability in the future. Employees in India topped the global charts with a staggering 89% saying that they are committed in their pursuit of greater purpose at work — most of any country surveyed.
What does great look like?
Great Place To Work research finds people at the best workplaces around the world are living in a vastly different — and more fulfilling — reality than the typical employee, starting with the sense of purpose they find in their work. For those at the best workplaces:
- 90% feel like they can be themselves
- 88% look forward to going to work
- 85% believe their work has special meaning
- 85% enjoy psychologically healthy work environments
What’s more, rather than warn loved ones away, 89% of people at these best workplaces would “strongly endorse” their organizations to friends and family.
The full report, “We Need to Fix Work,” examines feedback from 2,200 employees surveyed in partnership with Workplace Intelligence across Australia, Canada, France, Germany, India, Mexico, New Zealand, the Netherlands, the U.K., and the U.S., as well as 600 C-suite leaders and 600 HR executives in the U.S.
- Learn more about UKG and why our purpose is people.
- View the latest UKG Environmental, Social, Governance (ESG) Report to learn more about how UKG is making a difference for its employees, customers, community, and environment.
- Follow UKG on Facebook, Instagram, LinkedIn, Twitter, and YouTube.
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