Going Back To The Comic Era: To Revive The Habit Of Reading Physical Comics, BL Agro Launches Bail Kolhu Comics For Children
Bail Kolhu comics are conceptualized and published by Leads Brand Connect Pvt. Ltd, under the campaign #ComicPadhnaCoolHai, which is launched across print media, radio and social media
In a bid to encourage the habit of reading physical books among children and cut down on screen time, Bail Kolhu — the flagship brand of BL Agro, India’s leading FMCG company, today launched a unique series of comic books named as Bail Kolhu Comics, in Hindi and English, that feature stories capturing acts of kindness to develop the spirit of generosity in young readers. Bail Kolhu comics are conceptualized and published by Leads Brand Connect Pvt. Ltd, under the campaign #ComicPadhnaCoolHai, which is launched across print media, radio and social media.
Bail Kolhu has announced that the first two issues will be distributed free of cost and delivered pan-India using the Indian Postal Service, to those who subscribe on the company’s website www.bailkolhu.com. The brand will make physical copies available at its co-branded railway platform No. 16 of New Delhi Railway Station, renamed as Bail Kolhu Platform no. 16. The comics will also be available at Diwali melas across prominent cities of Uttar Pradesh. The brand will also be entering into strategic tie-ups with schools to drive distribution across the country.
Through the innovative medium of graphic storytelling, the deeply-trusted household brand Bail Kolhu is celebrating a marquee moment in the history of comics and advertising, and is furthering its commitment to nourishing both the physical and cognitive aspects of their health.
With technology being a key avenue for education and entertainment alike, children are spending hours on end staring into the screens, whether that’s the smartphones, computers/laptops, tablets or televisions. As per research, screen time shot up during the pandemic for children, especially those aged between six and ten, by extra 80+ minutes a day on average. It has also posed challenges for parents, and physical and mental health of children is imperiled by excessive screen time.
Moreover, research also suggests that reading printed books leads to greater retention and learning with less distractions, that reading on a screen. The Indian Academy of Pediatrics recommends that screen time for children between the ages of 2 and 5 should not exceed 1 hour. For older children and adolescents, screen time is counted as ‘excessive’ if it displaces activities required for overall development including physical activity (play time), adequate duration of sleep, and time for schoolwork, meals, hobbies, and family. Parents and child experts have also concern about the addictive nature of online gaming.
Commenting on the launch of the comic books, Ghanshyam Khandelwal, Chairman, BL Agro, said, “For many decades now, Bail Kolhu brand has nourished the health of families with its promise of pure quality products. Reading for pleasure is a joyful activity for both mental and physical health, across age groups. However, with the pandemic-induced school closures, all activities including reading became virtual. With the Superhero Bail Kolhu comics, we are inspiring children to find joy in reading and telling them that #ComicPadhnaCoolHai. ”
Richa Khandelwal, Managing Director, Leads Brand Connect, the agency behind conceptualizing and publishing the comics, said, “Those who grew up ‘screen-free’ will remember the charm of reading and exchanging comic books, and the eager wait of a new issue. By utilizing storytelling in the graphic format, it’s easier to capture the attention of children. Moreover, having a physical copy to read can provide a much-needed break from gadgets. Through this unique initiative, we endeavor to rekindle the interest of children to read comics. Children will love the Superhero comics, and learn important values in a fun and easy way.”
“We are very aggressive in taking this social initiative forward through rigorous advertising in the print media, radio and social media in the first go of the launch. Going forward, the campaign will be visible in the magazines and heard on the podcast and audio books”, adds Richa.
Indian School of Development Management creates eligibility portal for Social Stock Exchange with SEBI
Portal inaugurated by Guest-of-Honour and SEBI Chief Madhabi Puri Buch who joined the event online from Mumbai during the convocation ceremony for the fifth batch of its flagship Post Graduate Program in Development Management (PGP-DM)
Indian School of Development Management (ISDM), a pioneering institute committed toward developing and strengthening the domain of Development Management as separate from the tenets of business management, has created a comprehensive eligibility portal for the Social Stock Exchange (SSE) together with SEBI.
The portal has been designed to help non-profit organisations determine their eligibility and requirements to apply for resources from the SSE platform. It was unveiled by the institute during the convocation ceremony for the fifth batch of its flagship post graduate program in Development Management (PGP DM).
SEBI Chief Madhabi Puri Buch was the guest of honour at the event who joined the ceremony online from Mumbai. She inaugurated the SSE eligibility portal after delivering the keynote speech.
Highlighting the significance of the Social Stock Exchange and the eligibility portal in her keynote speech, Madhabi Puri Buch said, “We wish to create a high level of transparency and assured disclosure through the social stock exchange to build trust for those who wish to contribute capital to social causes. It is our hope at SEBI that social investment becomes an integral part of their investment portfolios and becomes accepted as an independent asset class in the markets. This will enable social purpose organisations to have access to capital.”
Congratulating the outgoing batch, she expressed her admiration for ISDM’s growth in its mission to create a cadre of professionals for social purpose organisations in the sector.
Ravi Sreedharan, ISDM Co-founder and President, said, “The work that SEBI and ISDM have done together on the eligibility portal for the social stock exchange is truly nation building. The ground has finally been set for Samaaj, Sarkar and Bazaar (society, administration and markets) to work together and address vital funding needs for social sector requirements.”
He added, “In the seven years since our birth, the organisation has made remarkable and important strides in breaking barriers in its academic programs, its research and knowledge creation and in its models for use and application for social impact. Our students and alumni are the flag bearers of the values, thoughts, creativity and transformation that the organisation was founded to achieve. Our now-sizable alumni are making strides as development managers, leaders, social entrepreneurs, academia and researchers.”
Trisha Varma, Director Global Knowledge Hub said, “The SSE eligibility portal has been designed as part of a project for our centre-of-excellence on social finance. ISDM will continue work to make research, tools and social financing frameworks available to social impact organisations in order to harness their potential and seek appropriate funding and support from the larger industry.”
The fifth batch of the PGP DM program comprised 39 students from across India with diverse backgrounds. The batch achieved 100% placement with more than 200 organisations participating in the placement process with more than 320 roles for the students to consider.
NMIMS-NPAT 2023: Applications Now Open for Undergraduate Programs
NMIMS-NPAT 2023 is the official entrance test for admissions to Undergraduate programs offered by NMIMS
SVKM’s NMIMS, a Deemed-to-be university is always at the forefront, offering the best undergraduate programs. NMIMS started admissions for National Test for Programs After Twelfth (NPAT) for School of Commerce (SOC), Mumbai, Bengaluru, Navi Mumbai, Hyderabad, Indore, Dhule & Chandigarh, School of Economics (SOE), Mumbai, Navi Mumbai & Bengaluru, School of Branding & Advertising (SoBA), Mumbai, Jyoti Dalal School of Liberal Arts (JDSoLA), Mumbai, Pravin Dalal School of Entrepreneurship & Family Business Management (PDSE&FBM), Mumbai and Centre for International Studies (CIS), Mumbai campus.
NMIMS-NPAT 2023 is the official entrance test for admissions to Undergraduate programs offered by NMIMS. This highly competitive entrance examination is a gateway for students to pursue their dream careers in fields such as commerce, management, economics, liberal arts, branding and advertising, and International Business at the esteemed NMIMS University
Name of the schools, and programs that come under NPAT:
School of Commerce (SOC):
School of Commerce, is an attempt to emulate its path-breaking endeavours in other fields of education for undergraduate programs. Anil Surendra Modi School of Commerce is ranked 1st best college for the BBA Program by Education World India Higher Education Rankings 2022-23. Below are the 3-Year full-time programs offered by the School of Commerce:
- BBA – It offers specialisation in marketing and/or finance. The program is across Mumbai, Navi Mumbai, Bengaluru, Hyderabad, Indore, Dhule, and Chandigarh campuses.
- B.Com. (Hons.) – It is a specialised program that helps students to build their skill sets in finance, taxation, and accounting. It is across Mumbai, Navi Mumbai, Bengaluru, Hyderabad, Indore, Dhule, and Chandigarh campuses.
- B.Sc. Finance – It aims to provide students with specialised knowledge in investment analysis, international financial markets, financial risk management, corporate finance, financial markets, and corporate finance, and portfolio management. Also, it is across Mumbai, Navi Mumbai, and Bengaluru,
For more details: https://commerce.nmims.edu/
School of Economics (SOE):
School of Economics (SOE) offers a 3-year Bachelor of Science B.Sc. (Economics) Program with Electives in Economics, Finance, and Business Management being offered at its Mumbai, Navi Mumbai, and Bengaluru campuses. The program offers practical exposure to students to help them develop analytical, written, and oral communication and quantitative skills. SAMSOE has been ranked as the 3rd best-emerging college in India for the year 2022 – India Today Group MDRA Survey
For more details: https://economics.nmims.edu/
School of Branding & Advertising (SoBA):
SoBA offers a 3-year flagship program in BBA in Branding & Advertising available at its Mumbai campus helping students develop insights and skills in launching, building, and managing brands and businesses. The curriculum is designed to bring creativity in business, innovation, critical thinking, innovation, and entrepreneurship combined with foundational modules in financial management, marketing strategy, and economics.
For more details: https://advertising.nmims.edu/index.php
Jyoti Dalal School of Liberal Arts (JDSOLA)
Jyoti Dalal School of Liberal Arts (JDSoLA) offers a 3-year Bachelor of Arts B.A. (Hons.) Liberal Arts program for students at its Mumbai campus. It offers a wide spectrum of structured programs providing a broader foundation and developing them into well-rounded personalities with strong academic skills. The program offers a transdisciplinary approach that will enhance personal and career development through critical thinking, ethics, research skills, and integrity. The first three are dedicated to foundation courses and four to six semesters are specialized courses. Where students can specialise in areas such as Literary & Cultural studies, Psychology & Behaviour Studies, Social & Political Studies, Economics and Governance, Communication & Media, Marketing & Entrepreneurship, and Humanities Select.
For more details: https://liberalarts.nmims.edu/
Pravin Dalal School of Entrepreneurship & Family Business Management (PDSE&FBM):
PDSE&FBM offers a 3-year Bachelor in Business Management & Marketing (BBMM) program that focuses on the fundamentals of business management with a special focus on new-age marketing skills essential in a 21st century workplace such as digital marketing, market research & analysis, omni-channel management, sales & distribution, and neuromarketing. The objective of launching the BBMM Program was to develop highly skilled professionals open to innovation, creativity and strategic thinking – those, who are able to set up and create their own businesses, manage and adapt to changing market conditions, as well as work in a team in any organization as a significant contributor.
PDSE&FBM is Ranked 96th ‘Best Entrepreneurship’ Masters world-wide by Eduniversal Rankings and is the only program mentioned in the McKinsey Report ‘The Power of Many: Realizing the Socio Economic Potential of Entrepreneurs in the 21st Century’ released at the G-20 Young Entrepreneurs Summit in Paris. The school has over 6000 alumni and is accredited by the prestigious AACSB
For more details: https://familybusiness.nmims.edu/
Centre for International Studies (CIS):
NMIMS Centre for International Studies in association with Kingston University, London, offers a 3-year Dual Degree program. It is a 2+1 pathway program with initial two years in the NMIMS CIS Mumbai campus (BBA – International Business) and the final year in London (BBA-Hons.). The program helps the students to sharpen their business & managerial skills. It enhances their knowledge in the field OF BUSINESS MANAGEMENT. Students are well-placed at corporates and have started their own careers. 24*7 Learning resource, cutting edge infrastructure, encourage social initiatives, strong Industry connections, Innovative Pedagogy (Dual Degree), Agile Project Management Certification & how students are well placed in corporates or have started their own ventures.
For more details: https://cis.nmims.edu/
ISRO Scientist urges use of space technology, other experts inspire students at the 10th edition of TEDxNMIMSBangalore
The event brought together people from the University, the local community, and beyond in an engaging day of talks and performances
TEDxNMIMSBangalore celebrated its tenth anniversary with its annual premiere conference held recently. After the success of the past two virtual events, this year saw the return of an offline event at the NMIMS Bengaluru campus. The event brought together people from the University, the local community, and beyond in an engaging day of talks and performances.
While delivering a lecture on “Unfolding the Manifold” at the tenth anniversary of TEDxNMIMS, Dr P G Diwakar, Scientific Secretary, Indian Space Research Organization (ISRO), has called upon the experts to use space technology for preparing an action plan for sustained water resource development in India and also to take help of multi-season data in order to study crop production estimation.
Stressing that “we all are connected to the space in some way or the other”, Dr Diwakar was of the view that “Multi-season data determines how we Indians use the land for crop production estimation.”
The Senior ISRO Scientist said “Use of Geo-Spatial technology puts into the system the ground knowledge for better plans for sustainable development.” Bhuvan Geo portal- a unique platform, provides layers of data for integration and extraction of unique information regarding the action plan of sustained water resource development,” he opined.
Dr Diwakar was of the view that “Multilayered GIS data helps to map out minute details of a given area for the on-ground perspective.”
Dr Bindu Hari, Vice Chairperson, National Public School Chain, said “Teachers lead the learning of their students by empowering and enabling them to become future-ready. Every child is on a learning continuum. Well-being and successful education of children are the ultimate goals. It is the teacher who is the key to a successful and enjoyable journey of the student. All teachers need to know out-of-the-box ways to connect with their students. Teachers build a sense of community, paving the way for socio-emotional well-being through connection,” she said.
Dr Zulfia Shaikh, Founder, Bangalore School of Speech and Drama called upon the student community to listen to their “inner voice” to achieve their goals while Madhurima Agarwal, Country Head India, Microsoft for Startups called upon the students to rewrite their success story in terms of what makes them happy.
Dr. John Ebenezer, Renowned Orthopedic Surgeon was of the viewthat personal success, professional success, and material success are the factors which make one happy in life”. As an Orthopedic surgeon, he stressed on maintaining a bone-healthy life to seek happiness in life.
On the other hand, Dr. Jayasankaran Ayyar, Director General BIM, was of the view that ”Art of learning focuses on how to learn rather than what to learn. Liberal education encompasses the essence of the process of learning. One must learn vocabulary to master one’s speech. The ultimate goal of teachers is to develop intellect to the sharpest level.
Suparna Ganguly, Co-founder CUPA Foundation opined “Information is power. Without information, you can’t change anything,” while Pallavi Pareek, CEO of UNGENDER was of the view that “Law is not justice. When it comes to the intersection of understanding of the law, business, on-ground issues, behaviour, you need an expert. The expertise in the ecosystem has to exist or else you will end up doing more damage”.
Introducing the speakers, Dr. Narayani Ramachandran, Deputy Director of NMIMS Bangalore said the Institution was ranked first among the private business schools in India and had achieved 100 per cent success in job placements this academic year.
The event focused on unravelling the stratified levels in the library of life’s experiences, encouraging attendees to dig deeper through layers and keep the flames of their curiosity alive. The conference sought to inspire the audience to look beyond surface-level appearances and discover the multiple layers of depth and complexity in everything.
The event emphasized learning and featured interesting speakers, which sparked many discussions and had a ripple effect. The personalities, through their work, showed the true meaning of stepping out of one’s comfort zone, personally and professionally, and achieving new heights.
TEDxNMIMSBangalore believes in creating a powerful and informed community dedicated to lifelong learning. The organization helps world-changing innovators from around the globe to amplify the impact of their brilliant ideas. By conducting TEDx events, TEDxNMIMSBangalore aims to push its community towards a brighter future.
Business & Economy10 months ago
NSE Academy Limited collaborates with HDFC Mutual Fund for financial awareness program
Business & Economy8 months ago
Using artificial intelligence to control digital manufacturing
Edu News10 months ago
Technique protects privacy when making online recommendations
Edu News9 months ago
Astronomers discover a multiplanet system nearby
Edu News10 months ago
Search reveals eight new sources of black hole echoes
Edu News9 months ago
Stronger security for smart devices
Edu News8 months ago
Jasudben ML School celebrated its first edition of Pride Month
Edu News8 months ago
Russian Edu Fair Held