In a bid to encourage the habit of reading physical books among children and cut down on screen time, Bail Kolhu — the flagship brand of BL Agro, India’s leading FMCG company, today launched a unique series of comic books named as Bail Kolhu Comics, in Hindi and English, that feature stories capturing acts of kindness to develop the spirit of generosity in young readers. Bail Kolhu comics are conceptualized and published by Leads Brand Connect Pvt. Ltd, under the campaign #ComicPadhnaCoolHai, which is launched across print media, radio and social media.
Bail Kolhu has announced that the first two issues will be distributed free of cost and delivered pan-India using the Indian Postal Service, to those who subscribe on the company’s website www.bailkolhu.com. The brand will make physical copies available at its co-branded railway platform No. 16 of New Delhi Railway Station, renamed as Bail Kolhu Platform no. 16. The comics will also be available at Diwali melas across prominent cities of Uttar Pradesh. The brand will also be entering into strategic tie-ups with schools to drive distribution across the country.
Through the innovative medium of graphic storytelling, the deeply-trusted household brand Bail Kolhu is celebrating a marquee moment in the history of comics and advertising, and is furthering its commitment to nourishing both the physical and cognitive aspects of their health.
With technology being a key avenue for education and entertainment alike, children are spending hours on end staring into the screens, whether that’s the smartphones, computers/laptops, tablets or televisions. As per research, screen time shot up during the pandemic for children, especially those aged between six and ten, by extra 80+ minutes a day on average. It has also posed challenges for parents, and physical and mental health of children is imperiled by excessive screen time.
Moreover, research also suggests that reading printed books leads to greater retention and learning with less distractions, that reading on a screen. The Indian Academy of Pediatrics recommends that screen time for children between the ages of 2 and 5 should not exceed 1 hour. For older children and adolescents, screen time is counted as ‘excessive’ if it displaces activities required for overall development including physical activity (play time), adequate duration of sleep, and time for schoolwork, meals, hobbies, and family. Parents and child experts have also concern about the addictive nature of online gaming.
Commenting on the launch of the comic books, Ghanshyam Khandelwal, Chairman, BL Agro, said, “For many decades now, Bail Kolhu brand has nourished the health of families with its promise of pure quality products. Reading for pleasure is a joyful activity for both mental and physical health, across age groups. However, with the pandemic-induced school closures, all activities including reading became virtual. With the Superhero Bail Kolhu comics, we are inspiring children to find joy in reading and telling them that #ComicPadhnaCoolHai. ”
Richa Khandelwal, Managing Director, Leads Brand Connect, the agency behind conceptualizing and publishing the comics, said, “Those who grew up ‘screen-free’ will remember the charm of reading and exchanging comic books, and the eager wait of a new issue. By utilizing storytelling in the graphic format, it’s easier to capture the attention of children. Moreover, having a physical copy to read can provide a much-needed break from gadgets. Through this unique initiative, we endeavor to rekindle the interest of children to read comics. Children will love the Superhero comics, and learn important values in a fun and easy way.”
“We are very aggressive in taking this social initiative forward through rigorous advertising in the print media, radio and social media in the first go of the launch. Going forward, the campaign will be visible in the magazines and heard on the podcast and audio books”, adds Richa.
Admissions are open for NMIMS School of Design’s 4-year B.Des. (Humanising Technology) program
The pedagogy at the school is interactive and experiential where lessons are imparted by highly qualified and trained faculty apart from expert industry professionals
An undergraduate program in Design is fast gaining prominence at a time when artistic creativity and a passion for technology and business are coming together to create user-friendly solutions that make day to day life simple for people. SVKM’s NMIMS School of Design’s AICTE approved 4-year undergraduate B.Des. (Humanising Technology) program combines design with technology and cognitive and behavioural sciences to effectively serve business and social needs. It offers a transdisciplinary and holistic design curriculum with focus on a user-centric approach to design education, giving it a human touch. The program aims to equip students with multi-stream skill sets and knowledge to visualize 2D, 3D and 5D experiences. The school has been ranked 5th among design schools of Maharashtra and 11th among design schools in India by Careers360 in 2022.
The pedagogy at the school is interactive and experiential where lessons are imparted by highly qualified and trained faculty apart from expert industry professionals. The students are encouraged to apply themselves, be curious and ‘learn by doing’. This has resulted in a steady outflow of pass outs who are not only artistic and creative, but also possess the ability to think strategically. The SVKM’s NMIMS School of Design is equipped with state-of-the-art studios, workshops, and modern labs like the Tinkering lab, Rapid Prototyping lab, XR (Extended Reality), and a usability lab for hands-on experience. Students are also offered internships in the industry which allows them to gain practical knowledge in the field of design. This exposure opens up several avenues and job opportunities in the field of consulting, hospitality, IT, banking, healthcare, education, and tourism, among other sectors. NMIMS’ School of Design achieved a 100% placement record for the second time in a row, wherein the students got placed in top companies. Walmart Global Technology Services India Private Ltd was among the new recruiters and offered a package of Rs. 20, 27,100 for the post of Associate Designer.
Talking about the program Dr. Arundhati Guha Thakurta, Faculty In-Charge, NMIMS School of Design,said, “A fine balance of creative abilities and analytical thinking is important for a lifelong problem solver. The school, with its transdisciplinary, value-based design education, equips the students with a global perspective in the competitive design world, inculcating an entrepreneurial mindset. Our comprehensive curriculum further sensitizes our students to the world of design. Our highly trained in-house faculty and visiting industry experts act like mentors to help unleash the hidden talent in the students and hone their skills through methods like practice-based and gamified learning. The program focuses on human-centered design, human factors or ergonomics, behavioral studies, aesthetics in product design and innovation, digital design, creative problem-solving, and creative entrepreneurship, among other skills. An invaluable NGO and industry internship ensures that our students gain enough knowledge of the design world and ushers in them the confidence to put their best foot forward as they emerge as future design thinkers and become working professionals.”
A candidate interested in pursuing this 4-year program must have passed/appeared for the 10+2 or equivalent exam in any stream. Eligible candidates can register here
Step-1: Registration and payment of application fees
Step-2: Appear for studio test
Step-3: Appear for personal interview & portfolio review
Step-4: Declaration of merit list
Microsoft and LinkedIn engage 7.3 million learners in India through Skills for Jobs program, to help 10 million people learn digital skills
Will provide free access to 350 courses, six new Career Essentials Certificates, and 50,000 LinkedIn Learning Scholarships
Microsoft and LinkedIn announced the next step in the Skills for Jobs program, providing free access to 350 courses and six new Career Essentials Certificates for six of the most in-demand jobs in the digital economy. Microsoft and LinkedIn will also be offering 50,000 LinkedIn Learning scholarships to help people get ahead in their skilling journey. By 2025, Microsoft will help train and certify 10 million people with skills for in demand jobs. Today’s launch builds on the Global Skills Initiative, which helped 80 million jobseekers around the world access digital skilling resources.
To date, Microsoft has engaged 14 million learners in Asia via LinkedIn, Microsoft Learn and non-profit skilling efforts. Of this, 7.3 million learners were from India. The top six LinkedIn Learning Pathways in India were: Critical Soft Skills, Software Developer, Data Analyst, Financial Analyst, Project Manager, and Customer Service Specialist.
Using data from LinkedIn and the Burning Glass Institute, Microsoft analyzed job listings to determine six of the roles in greatest demand for the program: Administrative Professional, Project Manager, Business Analyst, Systems Administrator, Software Developer or Data Analyst. The new courses and certificates will be offered in seven languages, English, French, German, Spanish, Portuguese, Simplified Chinese, and Japanese. This expansion builds on Microsoft’s commitment to supporting inclusive economic opportunity so learners around the world have equitable access to the skills, technology, and opportunity needed to succeed in a digitizing economy.
Microsoft’s new commitment to offer skilling support for the most sought-after digital jobs is aimed at enabling people and organizations to seize job opportunities, gain a competitive edge and emerge as trailblazers – as they contribute to a vibrant tech ecosystem and accelerate innovation needed for growth.
Dr. Rohini Srivathsa, National Technology Officer, Microsoft India said, “Bridging the skills gaps in today’s digital economy is foundational to India’s employment challenges and building towards inclusive economic and societal progress in India. Microsoft has been invested in various initiatives to skill India’s youth, tapping into the potential of underserved communities and the opportunity to bring more women into the workforce. With our new commitment to help equip another 10 million globally with highly relevant skilling support, we want to continue making tech skills accessible to all, opening up employment opportunities for people to succeed and embrace innovation. We are privileged to be collaborating with LinkedIn and our partners in our local communities, to empower every person in India to be part of a growing digital ecosystem and to achieve more, together.”
The new Career Essentials Certificates are designed to help learners bridge the gap from basic digital literacy to more advanced technical skills training and gain certifications that will be valuable to securing employment. Once a learning pathway is completed, learners will receive a LinkedIn badge to denote their certificate and indicate fluency in the skillset to employers.
All courses are available on LinkedIn at opportunity.linkedin.com. In addition, Microsoft-developed courses are also available on Microsoft Community Training (MCT) and in downloadable format for use on other Learning Management Systems (LMS) for nonprofit partners.
‘Push Sports’ students features prominently in Delhi U16 Selection Squad
The young cricketers will be representing Delhi U16 in the upcoming Vijay Merchant Trophy
Push Sports added another feather to its cap as it bagged three slots in the newly announced Under 16 Cricket Squad by Delhi. Sarthak Ray has been appointed the Vice Captain of the squad and he is joined by fellow PUSHERS Anindo Naharay and Harshvardhan Phogat among the 26 names announced by Delhi. The young cricketers will be representing Delhi U16 in the upcoming Vijay Merchant Trophy.
Puru Singh, Founder of Push Sports and former Delhi State Player said. “It is a moment of immense pride for us. While we coach and train the kids, their achievements show the result of their hard work and talent. Delhi U16 is a prestigious placement with a lot of competition for each of the slots. These results give us the energy to continue for better results in the future to identify and mentor talent at the grassroots. I congratulate the trio and wish them loads of success and luck in their journey as professional cricketers. Join us in commending the youngsters at #PUSHERSinDelhiU16.”
This is one of the most significant achievements of Push Sports and they are hopeful that these results will inspire many more to join and continue in their sports journey.
Founded in 2019, Push sports is the Delhi-based Sports Education & Infrastructure start-up with a mission to catalyze fitness through sports especially focusing on school-going children as high screen time, lack of physical activity, and unbalanced diet is taking a toll on their health.
Incidentally, Shikhar Dhawan’s Da One Sports has also joined hands with ‘Push Sports’ as an exclusive strategic and operations partner for their ‘Grassroots Innovation Programme’ and ‘Sports Training Programme’, focusing on developing a sporting culture at the grassroots level.
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