As part of United for Financial Health, Experian’s global corporate social responsibility (CSR) initiative, 50,000 lower income women could improve their quality of life by gaining financial literacy and management skills through Project Laxmi, a financial literacy programme run by Srujna Charitable Trust, which empowers women impacted by poverty.
Experian, the world’s leading global information services company, has worked with Srujna Charitable Trust for the last two years through various charitable projects in India. The United for Financial Health global CSR initiative aims to support millions of people marginalised by COVID-19 globally by offering tangible ways to improve financial health and aid on the road to recovery.
By working with non-profit organisations (NPOs) worldwide to provide tools and resources to educate and uplift consumers, Experian has made 52 million connections with people through United for Financial Health in 2021 and reached 87 million people since its launch in 2020. Experian’s goal is to make 100 million connections by 2024. In the first year of United for Financial Health’s launch in APAC, Experian reached 382,777 people through a digital literacy online quiz and competition by partnering with non-profit, Enrich, in Hong Kong recently.
Neeraj Dhawan, Country Manager, Experian India, says, “We are delighted to be continuing the positive work we are doing with Srujna Charitable Trust and partnering with them as part of Experian’s United for Financial Health global CSR initiative. As the world’s largest credit bureau, Experian is in a unique position to help people in India improve their financial health. We are committed to driving financial inclusion by providing tools and knowledge, particularly for marginalised segments of society. By equipping people with fundamental skills such as financial management, they could improve their lives substantially. We are looking forward to working with Srujna Charitable Trust to support our community.”
Jyotika Bhatia, CEO & Co-founder, Srujna Charitable Trust, adds: “We built Srujna Charitable Trust to change the lives of many women, who were unable to improve the quality of their lives despite earning money. Without financial literacy, many of these women did not know how to manage their finances or handed it over to others to do so. Financial literacy education for women impacted by poverty has been a dream project for Srujna and with the support of Experian we are able to bring it to life. Doing social impact work on-ground is only possible with the backup provided by well-wishers and we are grateful for everything that Experian and their team have done.”
Srujna Charitable Trust was awarded the ‘Transparency Key’ twice for its transparent financial records management by Guidestar and recognised as the Best Social Enterprise by TiE Hyderabad in 2021. Its financial literacy programme helps participants learn the importance of personal finance management and equip them with tangible tools to set them up for success. These include access to ready reckoner rates, reference videos, financial planners, and if needed, bank accounts. By encouraging a habit of saving and investing, participants can transform their lives and safeguard their future by learning to save for their children’s education, retirement, or plan for a rainy day.